Sulwhasoo First Care Activating Serum
Sulwhasoo First Care Activating Serum
Category
Face Serums
Details

A first-step serum that preps your skin for everything that follows. Sulwhasoo’s iconic formula is powered by JAUM Activator™—a proprietary herbal complex that hydrates, firms, and restores radiance. Designed to be applied immediately after cleansing, this lightweight elixir rebalances the skin’s microbiome and enhances absorption of subsequent products. It’s the gold standard of Korean skincare layering.

Why We Love It

This is the K-beauty essential. Beloved in Korea for over a decade, it’s the kind of product that earns a permanent place on the vanity. Silky, herbal, and deeply hydrating, it transforms how your skin behaves and how the rest of your routine performs. A true ritual product—and the kind of timeless innovation we always look for at SBC.

Directions

After cleansing, apply 2–3 pumps to the entire face. Press gently into skin with palms for enhanced absorption. Use morning and night before toner or essence.

Ingredients

Water, Alcohol Denat., Butylene Glycol, Betaine, 1,2-Hexanediol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Glyceryl Polymethacrylate, Propanediol, Carbomer, PPG-13-Decyltetradeceth-24, Tromethamine, Glyceryl Caprylate, Scutellaria Baicalensis Root Extract, Ethylhexylglycerin, Fragrance (Parfum), Adenosine, Limonene, Dextrin, Theobroma Cacao (Cocoa) Extract, Methyl Trimethicone, Disodium EDTA, Xanthan Gum, Cellulose Gum, Carrageenan, Honey (Mel), Madecassoside, Rehmannia Glutinosa Root Extract, Pentylene Glycol, Dipotassium Glycyrrhizate, 3-O-Ethyl Ascorbic Acid, Taurine, Ophiopogon Japonicus Root Extract, Paeonia Lactiflora Root Extract, Lilium Candidum Bulb Extract, Linalool, Polygonatum Odoratum Rhizome Extract, Biosaccharide Gum-1, Propylene Glycol, Panax Ginseng Root Extract, Nelumbo Nucifera Flower Extract, Natto Gum, Ziziphus Jujuba Fruit Extract, Juglans Regia (Walnut) Seed Extract, Prunus Mume Fruit Extract, Citronellol, Citral, Geraniol, Hydrogenated Lecithin, Tocopherol, Citric Acid.